Privacy Policy

This Privacy Policy explains how AMM Bells collects, uses, shares, and protects personal information when you:

Visit our website at infolensai.com
Contact us
Use any of our mobile apps and services published by AMM Bells, including apps branded as InfoLens or InfoLens AI (together, the Services)

This is a single umbrella privacy policy intended to cover all apps and services published by AMM Bells. If an individual app includes an in app privacy notice or additional product specific privacy information, that notice will apply alongside this policy. If there is a conflict, the product specific notice will take priority for that app.

Who we are

Controller and app publisher: AMM Bells
Brand name: InfoLens AI and InfoLens
Contact email: [email protected]

If you are located in the United Kingdom, AMM Bells acts as the controller under the UK GDPR and the Data Protection Act 2018 for the processing described in this policy.

If you are located in the United States, we follow applicable US privacy laws and state privacy rules where relevant.

What information we collect

1. Information you provide

We collect information you choose to give us, such as:

Name
Email address
Account information (if you create an account in an app, where applicable)
Message content and any details you include in enquiries, feedback, or support requests
Payment and subscription information where you purchase through Apple or Google (we receive purchase status and subscription entitlements, not your full payment card details)
Marketing preferences if you subscribe to updates

2. Information collected automatically

When you use the Services, we may automatically collect:

IP address and approximate location derived from IP
Device identifiers and app instance identifiers
Device and browser information
Crash logs, diagnostics, and performance data
Usage data such as screens viewed, clicks, feature interactions, and time spent
Referrer information and basic traffic source information (website only)
Logs used for security, fraud prevention, and debugging

3. Content you upload or submit in our apps (where applicable)

Depending on which app you use, you may upload or submit content such as:

Photos, screenshots, documents, or PDFs
Text prompts, chat messages, and questions
Audio recordings or voice inputs

We process this content to provide the app features you request.

4. Cookies and similar technologies (website only)

We use cookies and similar technologies on our website for:

Essential site functionality and security
Analytics and performance measurement
Remembering preferences where enabled

You can control cookies through your browser settings and, where shown, our cookie banner or preference controls.

How we use information

We use information for the purposes below:

1. To provide and operate the Services

Deliver app features and website content
Create and maintain accounts (where applicable)
Maintain performance, reliability, and availability
Provide customer support and respond to enquiries

2. To improve our apps and services

Understand which features are useful and where users get stuck
Test and improve content, navigation, and performance
Fix bugs and improve stability
Measure general interest in products and features

3. For safety and security

Detect, prevent, and respond to abuse, fraud, or security incidents
Protect our users and our Services

4. Marketing communications

If you opt in, we may send product updates, launch news, or announcements.
You can unsubscribe at any time using the link in the email or by contacting us.

5. Legal and compliance

Comply with legal obligations
Protect our rights and users
Handle complaints and requests

Legal basis for UK users

If you are in the UK, we process personal data under these UK GDPR bases:

Legitimate interests: Operating, securing, and improving the Services, preventing fraud, and responding to enquiries
Contract or steps before contract: Providing requested features or support where you use our Services or ask for information
Consent: Non essential cookies and marketing emails where required
Legal obligation: Compliance with applicable laws

How we share information

We do not sell your personal information.

We may share information with trusted service providers who help us run the Services, such as:

Website hosting and content delivery
Analytics and performance tools
Crash reporting and diagnostics providers
Customer support tools
Email delivery services
Cloud storage providers where users upload content for app features (where applicable)

We only share what is necessary, and we require appropriate confidentiality and security.

We may also share information:

If required by law, court order, or regulatory request
To protect our rights, users, or the public
In connection with a business transaction such as a merger, acquisition, or asset sale

International transfers

If you are in the UK, your data may be processed in countries outside the UK, including the United States, where some service providers operate.

When we transfer UK personal data internationally, we use appropriate safeguards such as:

The UK International Data Transfer Agreement or the UK Addendum to EU Standard Contractual Clauses (where applicable)
Vendor due diligence and contractual security requirements

Data retention

We keep personal information only as long as needed for the purposes described, including:

Support messages: as long as needed to respond and maintain a record of the conversation
Security logs: kept for a limited period for fraud prevention and troubleshooting
Analytics and diagnostics data: kept in aggregated or pseudonymised form where possible
User submitted content: retained for as long as needed to provide the feature, and deleted when no longer required or when you delete it where the feature supports deletion

Security

We use reasonable administrative, technical, and organisational measures to protect information, including:

Access controls and least privilege
Encryption in transit where supported by our systems
Monitoring and security logging
Vendor security reviews (where appropriate)

No website or app can guarantee absolute security, but we work to reduce risk and respond quickly to issues.

Your rights

UK users

You may have the right to:

Access your personal data
Correct inaccurate data
Request deletion
Restrict or object to processing
Request data portability
Withdraw consent at any time for consent based processing

You can exercise rights by contacting us at [email protected].
You also have the right to complain to the UK Information Commissioner’s Office (ICO).

US users

US privacy rights vary by state. Depending on your state of residence, you may have rights such as:

Access to personal information we hold about you
Correction of inaccurate information
Deletion of certain information
Opt out of sale or sharing for targeted advertising (where applicable)
Limit use of certain sensitive personal information (where applicable)
Non discrimination for exercising privacy rights

We do not sell personal information. If you would like to make a request, contact us at [email protected]. We may need to verify your identity depending on the request.

Children’s privacy

The Services are not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, contact us so we can delete it.

External links

Our Services may link to third party sites such as app stores or social platforms. Their privacy practices are governed by their own policies, not ours.

Changes to this policy

We may update this policy from time to time. We will post the updated version on this page. If changes are significant, we may provide an additional notice.